Plug into the technology that puts your home on top

Look who's moving online — your buyer. We're online waiting for them!

With 74% of home shoppers using the Internet as part of their home search, a comprehensive online marketing program is essential to generating the greatest possible demand for your home. Your ideal home buyers are out there, and we know how to find them.

Today, 40% more home buyers use the Internet rather than traditional newspapers at some point during their home search process. In the course of just a few years, once tried-and-true marketing plans that overlook the Internet have suddenly become outdated and incomplete.

"Owning" the Internet's best real estate.

Own is a strong word. But by being the first to fully embrace the Internet with a far-reaching vision and an annual marketing spend with a retail value of almost $45 million: Coldwell Banker has carved out an enviable position. Today, through our careful investment and powerful alliances, we've claimed virtual ownership over the Internet's most exclusive real estate.

Now, when you ask "what are you doing to sell my home?" We can respond:

"I'm generating broad exposure for your property with unprecedented spending at America's leading Internet real estate sites and portals.
"I'm posting multiple photos of your home and a detailed property description - two of the most sought after features by online home shoppers.
"I'm using 56,000 search terms at the Internet's biggest search engine sites to drive home buyers to our online properties.
"I'm using the latest technology to respond immediately to your service requests and the inquiries of interested buyers."

#1 Search Engine Google	#1 Portal Yahoo!
#1 ISP AOL	#1 Real Estate Site Realtor.com

Coldwell Banker Residential Brokerage, as part of the largest full-service residential real estate brokerage in the U.S. and now the nation's largest residential real estate brokerage company on the Internet: has the relationships and the resources necessary to provide this kind of unprecedented Internet marketing support. And by "owning" the Internet, we're determined to get homeowners like you the best possible price for your home.

Location. Location. Location.

It's an axiom as old as the industry itself - location is everything! That's why Coldwell Banker Residential Brokerage has built, brokered and bought some of the Internet's most valuable real estate for your home online.

>> Search Engine Results

Consumers start their online search with search engines. To tap into the masses of Internet users searching for homes, we are continually purchasing key real estate search terms on major search engines like Yahoo and Google. The $5 million we are spending on search engine advertising this year includes 56,000 search terms."

>> ColdwellBankerOnline.com

Home buyers looking in Chicagoland, Southeast Wisconsin, Northwest Indiana and Southwest Michigan head to ColdwellBankerOnline.com for innovative online tools that help them find out why your home is a perfect fit. It features:

Automatic email notification, so when buyers' search criteria match your property description, they get notified of your listing or of your next open house.
Open House Tours that provide buyers interested in your home with schedules, maps and driving directions.
Up-to-date information about your community that includes local school reports, and extensive neighborhood information - from area restaurants to entertainment venues.

>> ColdwellBanker.com

Award-winning ColdwellBanker.com is one of the industry's leading Web sites with more than 875,000 potential buyers among its visitors each month. The site features an easy-to-use search function that ensures interested shoppers will find your property, and it provides direct links to ColdwellBankerOnline .com, where consumers can find more details on your property.

>> Realtor.com

Home buyers spend 86% of the time they search online for a home at Realtor.com" Coldwell Banker has launched a groundbreaking alliance with Realtor.com, the Internet's #1 real estate site. By entering into a relationship with them to ensure every one of our clients enjoys an enhanced listing of their property, we've created an invaluable resource that provides maximum exposure for your home.

And, by placing your property on Realtor.com, it will also be seen on the real estate channels of major Web portals like AOL, MSN, The Wall Street Journal Online, Netscape and more.

Photos that show well.
Homes that move.

We don't just place your property in the best locations. Like your home itself, we make sure your home shows well with images and detailed property descriptions that convey the unique character of your home.

>> Photo Marketing Program

To satisfy online shoppers, we've developed a program that markets your home using multiple photos, Why? Because research shows home listings featuring six photos are viewed 299% more often than homes without multiple photos,'" Plus, having multiple photos gives us an opportunity to make your home stand out and show its best.

>> Showcase Enhanced Listing

In a survey of online home buyers, 84% found detailed property information very useful. So to satisfy this consumer preference, all of our listings at REALTOR.com" are Showcase Enhanced Listings that include multiple photographs of your property, a detailed written property description.

>> Featured Homes™

To engage home buyers, we make extensive use of Featured Homes™ placements, the most prominent positions on Realtor.com. Featured Homes are viewed first, and as a result, are seen 20 times more often than other listings, and receive more inquires on average.'"

Connecting with home buyers.

After generating the greatest exposure for your property, we follow it up with the most knowledgeable and responsive customer service in the business. In a recent study, almost half of the online inquiries made to sales associates go unanswered. Of those inquiries that do produce a reply, the average response time is measured in days, But at Coldwell Banker Residential Brokerage, our technology and infrastructure produces immediate sales associate notification, making it possible to respond within seconds.

>> LeadRouter®

With LeadRouter® we have a compelling new tool to ensure every potential buyer for your property receives a fast, professional response. All leads from ColdwellBanker.com, REALTOR.com" and ColdwellBankerOnline.com will go directly to our cell phone within seconds. In the blink of an eye, your potential buyer can connect with the one sales professional who best knows your home and its unique selling features — a Coldwell Banker agent.

Interested buyer emails an inquiry about your property and is entered into the LeadRouter system
LeadRouter program immediately initiates a call to your sales associate's cell phone
Your agent is notified within seconds and has the ability to provide a swift knowledgeable response

Selling in ways the others can't.

As part of the largest full-service residential real estate brokerage company in the U.S., and now, the nation's largest residential real estate brokerage company on the Internet, we have the technology and the resources to do it all - ensure that your listing will be seen by more buyers, that it will include the information they want, and that Your agent will be able to respond instantly to their inquiries. Stop searching for the sales associate who'll generate the greatest demand for your property. With Coldwell Banker Residential Brokerage you come out on top.